This section describes main characteristics of the marketing data set and its attributes:
General information
Marketing data set |
Type | Classification | Origin | Real world |
Features | 13 | (Real / Integer / Nominal) | (0 / 13 / 0) |
Classes | 9 |
Missing values? | Yes |
Total instances | 8993 |
Instances without missing values | 6876 |
Attribute description
Attribute | Domain | Attribute | Domain |
Sex | [1, 2] | HouseholdMembers | [1, 9] |
MaritalStatus | [1, 5] | Under18 | [0, 9] |
Age | [1, 7] | HouseholdStatus | [1, 3] |
Education | [1, 6] | TypeOfHome | [1, 5] |
Occupation | [1, 9] | EthnicClass | [1, 8] |
YearsInSf | [1, 5] | Language | [1, 3] |
DualIncome | [1, 3] | Income | {1, 2, 3, 4, 5, 6, 7, 8, 9} |
Additional information
This dataset contains questions from questionaries that were filled out by shopping mall customers in the San Francisco Bay area. The goal is to predict the Anual Income of Household from the other 13 demographics attributes.
In this section you can download some files related to the marketing data set:
- The complete data set already formatted in KEEL formatcan be downloaded from here.
- A copy of the data set already partitioned by means of a 10-folds cross validation procedure can be downloaded from here.
- A copy of the data set already partitioned by means of a 5-folds cross validation procedure can be downloaded from here.
- The header file associated to this data set can be downloaded from here.
- This is not a native data set from the KEEL project. It has been obtained from the Orange Repository. The original page where the data set can be found is: http://orange.biolab.si.
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