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KEEL-dataset - data set description
dataset/images/marketing.jpg



This section describes main characteristics of the marketing data set and its attributes:

General information

Marketing data set
TypeClassificationOriginReal world
Features 13(Real / Integer / Nominal)(0 / 13 / 0)
Classes 9 Missing values? Yes
Total instances 8993 Instances without missing values 6876

Attribute description

AttributeDomainAttributeDomain
Sex[1, 2]HouseholdMembers[1, 9]
MaritalStatus[1, 5]Under18[0, 9]
Age[1, 7]HouseholdStatus[1, 3]
Education[1, 6]TypeOfHome[1, 5]
Occupation[1, 9]EthnicClass[1, 8]
YearsInSf[1, 5]Language[1, 3]
DualIncome[1, 3]Income{1, 2, 3, 4, 5, 6, 7, 8, 9}

Additional information

This dataset contains questions from questionaries that were filled out by shopping mall customers in the San Francisco Bay area. The goal is to predict the Anual Income of Household from the other 13 demographics attributes.




In this section you can download some files related to the marketing data set:

  • The complete data set already formatted in KEEL formatcan be downloaded from herezip.gif.

  • A copy of the data set already partitioned by means of a 10-folds cross validation procedure can be downloaded from herezip.gif.

  • A copy of the data set already partitioned by means of a 5-folds cross validation procedure can be downloaded from herezip.gif.

  • The header file associated to this data set can be downloaded from heretxt.png.
  • This is not a native data set from the KEEL project. It has been obtained from the Orange Repository. The original page where the data set can be found is: http://orange.biolab.si.


 
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