@article{BernabeMoreno2015163,
title = "CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information ",
journal = "Knowledge-Based Systems ",
volume = "80",
number = "0",
pages = "163 - 179",
year = "2015",
note = "25th anniversary of Knowledge-Based Systems ",
issn = "0950-7051",
doi = "http://dx.doi.org/10.1016/j.knosys.2014.12.033",
url = "http://www.sciencedirect.com/science/article/pii/S0950705115000052",
author = "J. Bernab{\'e}-Moreno and A. Tejeda-Lorente and C. Porcel and H. Fujita and E. Herrera-Viedma",
keywords = "Intrinsic impact",
keywords = "Extrinsic impact",
keywords = "Social \{CRM\}",
keywords = "Customers retention",
keywords = "Customers acquisition",
keywords = "Localized social media",
keywords = "Ubiquitous insights "
}